On International Women’s Day, the remarkable journey of Tassia Bernard stands as a powerful testament to female resilience and determination in overcoming extraordinary challenges. At just 24 years old, Bernard has achieved what many take decades to accomplish, serving as marketing manager for both Bashco Trading Company Limited and 100 Restaurant and Gaming Lounge while preparing to launch her own marketing agency.
Bernard’s path to success began unusually early, starting as a promo girl at 16 with VantageOne Marketing Group. Her relentless work ethic saw her simultaneously juggling multiple roles—legal secretary, bottle service hostess, and full-time student—while pursuing her education. This grueling schedule continued until 2023, demonstrating exceptional time management and perseverance.
The young entrepreneur faced numerous setbacks that would have derailed most people. She endured discouragement from coworkers who doubted her potential, including one who explicitly told her she wouldn’t become marketing manager “anytime soon.” Her challenges escalated with traumatic experiences including robbery, attempted kidnapping, being held at gunpoint, and becoming stranded during her promotional work.
A catastrophic car accident at 21 resulted in a permanent spinal injury, with medical professionals predicting she would never walk again. Defying all odds, Bernard not only recovered but continued to pursue her ambitions with renewed determination.
Her academic journey took unexpected turns as well. Initially passionate about political science at the University of the West Indies, Mona, she discovered her true calling in marketing through her work experience. Making a bold switch in her degree focus, she strategically mastered time management to excel in both academia and her blossoming career.
Despite her formidable work ethic, Bernard faced academic challenges, failing her final two courses multiple times before ultimately persevering to earn her Bachelor of Science degree in Management Studies and Marketing.
Now as the youngest member of her staff, Bernard has developed a leadership style that balances democracy with honesty, ensuring team cohesion while maintaining high performance standards. Her upcoming venture, Simak Marketing Agency and Consultancy, scheduled to launch on March 29, will offer comprehensive services including marketing plans, campaign strategy, SEO/SEM, event planning, and social media management.
Bernard attributes her success to faith, prayer, and strategic goal-setting. Her advice to other women and girls emphasizes self-belief and systematic planning: “You have to understand what it is that you really want and sit down and break it down.”
Her website, tassiabernard.com, will serve as the platform for her expanding business ventures, representing the culmination of years of struggle, adaptation, and unwavering determination against overwhelming odds.