KINGSTON, Jamaica—Jamaica’s musical heritage has historically transcended entertainment, serving as a powerful vehicle for social commentary and community transformation. Building upon this tradition of artist-led activism, a new philanthropic organization is establishing an innovative framework for sustainable social impact.
Let Us SOAR, a US-based public benefit corporation founded by Sherone White, operationalizes its core philosophy—Serve Others, Achieve Reciprocity—by providing structural support to artists and cultural leaders seeking to convert their influence into enduring community development. Unlike conventional charitable approaches, the organization emphasizes strategic, accountable philanthropy through foundation establishment, program development, and compliance management across both the United States and Jamaica.
“Our methodology begins with listening rather than prescribing,” White explained. “We identify priority areas—whether education, youth development, wellness, or community empowerment—based on what matters most to each artistic partner.”
The organization draws inspiration from Jamaica’s established philanthropic traditions, including the Bob and Rita Marley Foundation, Bounty Killer Foundation, and Shaggy Make A Difference Foundation. However, Let Us SOAR distinguishes itself through its systematic approach to transforming personal narratives into catalysts for change.
Notably, the organization leverages the lived experiences of dancehall and reggae artists to address systemic challenges. Chuck Fenda’s encounters with abandonment and colorism, along with Lisa Hype’s public mental health advocacy, serve as foundational elements for designing targeted interventions.
Local implementation in Jamaica is directed by Jim Parker, who ensures community-rooted relevance through strategic partnerships. “Effectiveness requires deep community embedding,” Parker stated. “Initiatives must demonstrate genuine respect and practical utility for intended beneficiaries.”
Education constitutes a central pillar of the reciprocity model, championed by international educator and Let Us SOAR Foundation US chairperson Alexis Graves. Through STEM education initiatives, the organization seeks to create equitable opportunities that alter life trajectories for Jamaican youth.
Current activations include the SOAR (Students Overcoming Academic Roadblocks) program in Seaview Gardens, which addresses educational barriers through recognition ceremonies and academic support. The organization will further its mission through an integrated community upliftment event on March 29, combining cultural expression, educational enrichment, and service components.
As a public benefit corporation, Let Us SOAR maintains rigorous standards of transparency and sustainability, balancing philanthropic purpose with operational discipline to ensure lasting community impact.