Guatemala’s national pavilion has been awarded a prestigious honor at the Fitur tourism fair for its exceptional design that masterfully encapsulates the nation’s cultural essence. The jury praised the exhibit’s innovative minimalist approach, which incorporates four fundamental elements: native wood, vibrant traditional textiles, an imposing pyramidal screen, and authentic Mayan glyph imagery. This carefully curated selection was recognized for perfectly representing the core pillars of Guatemalan identity—its rich natural environment, distinctive architecture, artisanal crafts, and enduring traditions—through a contemporary and sophisticated design language.
In the coveted ‘Countries and Regions’ category, Guatemala, known as the ‘Nation of the Quetzal,’ emerged victorious. The awards ceremony also highlighted other exemplary participants for their sustainable practices, including the Pinero Group from the Dominican Republic, the Government of Cantabria, the Castelldefels City Council, and Galicia Tourism.
Commercial excellence was separately recognized, with the Vincci and Meliá hotel chains alongside the Alsa transport group receiving awards for their outstanding corporate stands. Among Spanish autonomous communities, Castile and Leon, Madrid, and Galicia were celebrated for having the best regional exhibits. This year’s event featured Mexico as the Partner Country, with Puerto Rico scheduled to hold this distinguished position in 2027.