Jamaican authorities are declaring a state of emergency on road safety following a distressing surge in traffic fatalities that claimed 373 lives in 2025. This represents a three percent increase from the previous year’s death toll of 365, pushing the national crisis to unprecedented levels according to transport officials.
The Island Traffic Authority (ITA) is launching an aggressive public education campaign targeting reckless drivers through strategic media partnerships. Retired Colonel Daniel Pryce, Director General of Road Traffic, expressed particular concern about persistent speeding and improper overtaking behaviors that continue to plague Jamaican roadways despite ongoing safety efforts.
In a significant shift toward long-term behavioral change, the 2026 road safety strategy will prioritize educational programs in schools, recognizing that today’s students will become tomorrow’s drivers. This generational approach aims to fundamentally reshape attitudes toward road usage before dangerous habits become ingrained.
Transport Minister Daryl Vaz characterized the situation as having reached ‘crisis stage,’ noting that road fatalities have now surpassed murder rates as Jamaica’s most pressing safety concern. The ministry plans to give the issue special priority throughout the coming year.
The comprehensive strategy will intensify existing measures while forging new institutional partnerships to reinforce safety messages. Authorities are making a concerted appeal to all road users to exercise greater patience, adhere to speed limits, and avoid driving under the influence of alcohol. As Pryce emphatically stated, ‘It’s better to arrive alive’—a sentiment echoing through Jamaica’s renewed commitment to ending roadway carnage.