In a monumental holiday outreach effort, the Sandals Foundation has orchestrated one of its most expansive seasonal initiatives to date, delivering festive cheer to thousands of children across the Caribbean. The foundation’s annual toy distribution program, now in its thirteenth year, achieved unprecedented scale through strategic partnerships with major US toy manufacturers.
This December, the initiative culminated in the distribution of 45,000 toys across nine Caribbean islands, marking the first regional collaboration with industry leaders Spin Master, Jazwares, and The Toy Foundation™. The carefully curated selection featured educational puzzles, popular PAW Patrol figurines, Squishmallows plush toys, building blocks, and dinosaur figurines specifically chosen to inspire creativity and developmental growth.
On Barbados alone, the Sandals Barbados team delivered over 3,000 toys to ten educational institutions and community organizations. The December 9th school distribution event formed the centerpiece of island-wide activities that extended to numerous Christmas parties and community events throughout the month.
Bruno Couesnon, General Manager of Sandals Barbados, emphasized the profound impact on both recipients and team members: “Witnessing the transformative moment when children encounter Santa and receive their gifts creates enduring memories for our staff. This annual tradition has evolved into a deeply anticipated occasion for all participants.”
Heidi Clarke, Executive Director of the Sandals Foundation, articulated the program’s deeper significance: “These efforts communicate essential messages of hope and validation to every child. Our corporate partners have demonstrated extraordinary commitment in helping us convey that each young recipient is seen, valued, and cherished.”
The comprehensive outreach benefited numerous institutions including St. Lawrence Primary, St. Catherine’s Primary, Half Moon Fort Primary, Arthur Smith Primary, The Salvation Army, ThenWhat! Charity, and the Barbados Police Force’s holiday event, alongside various nurseries, churches, and community groups throughout the region.