Amidst ongoing recovery efforts from Hurricane Melissa’s devastation, Restaurants of Jamaica (ROJ) orchestrated a widespread humanitarian initiative during the Christmas season. Through its prominent brands KFC and Pizza Hut, the organization directed substantial resources toward delivering joy and normalcy to children in orphanages and schools across storm-impacted regions.
The comprehensive outreach program engaged over 100 children through multiple visits, creating meaningful experiences that emphasized community support and emotional recovery. The campaign commenced in western Jamaica, coinciding with Prime Minister Dr. Andrew Holness’s traditional Christmas treat events in areas severely affected by the October hurricane.
ROJ’s involvement represented a natural extension of existing relief work in western parishes, where both brands had been actively supporting staff and local communities since Hurricane Melissa struck. At Middle Quarters Primary School in St. Elizabeth, the initiative transformed into a vibrant celebration featuring games, face painting, and shared meals from KFC and Pizza Hut, creating an atmosphere of festive normalcy for children and parents alike.
The program extended to Top Hill Primary School, where KFC had maintained presence through previous donations following 2024’s Hurricane Beryl and the more recent Melissa. Despite the school’s incomplete operational recovery, the team organized a special Christmas treat complete with meals, amusement rides, and a practical charging station for parental devices. Additional meal donations supported Mayfield Primary School’s end-of-term festivities, broadening the initiative’s impact.
Kandine West, Marketing Officer for KFC Jamaica, explained the strategic rationale: “Our sustained presence in these communities through their most challenging moments made holiday participation essential. Christmas holds particular significance for children, and sharing this time represents emotional recovery support beyond practical assistance.”
While prioritizing western parishes, ROJ maintained its traditional commitments in other regions. In Kingston, Pizza Hut continued its annual visit to the Salvation Army’s Nest Children’s Home despite post-storm challenges. The team focused on quality interaction through conversation and play, providing consistent emotional support that staff noted was particularly valuable given the widespread uncertainty affecting children island-wide.
Captain Keith Haughton, administrator at the home, emphasized: “Continuous support carries profound meaning for these children during difficult times.”
The outreach expanded further to Garland Hall Memorial Children’s Home in Anchovy, St. James, with beverage partner Pepsi Jamaica contributing water and beverages. The event gained communal dimension as staff from Wakefield Primary and Infant School joined activities, reinforcing shared community bonds.
Levene Sheriff, Marketing Officer for Pizza Hut Jamaica, reflected on the program’s philosophy: “During periods of uncertainty, maintaining commitments to children becomes increasingly vital. These visits centered on presence and reassurance—demonstrating that they remain remembered and valued.”
Throughout all engagements, the unified focus remained creating spaces where children could experience warmth, familiarity, and unrestrained joy, whether in storm-recovering communities or through maintained traditions that allowed children to simply be children during the holiday season.