CLAREMONT, ST ANN — What began as a secret fascination with culinary arts during high school has blossomed into a remarkable entrepreneurial success story for Amoy Anthony Whithorn. The Tacky High graduate initially enrolled in woodwork classes like his peers, yet found himself consistently drawn to the home economics department, captivated by the culinary creations unfolding behind those doors.
Despite graduating without formal culinary training, Whithorn’s passion propelled him into an apprentice chef position at Sheila’s Homemade Pastries in Ocho Rios. This pivotal opportunity ignited his professional journey, providing foundational skills in baking and cake decoration that would shape his future. His culinary education continued at Golden Loaf Bakery, where he mastered traditional Jamaican pastries including bread and bulla.
Whithorn’s dedication extended beyond workplace hours as he tirelessly refined his techniques at home, experimenting with innovative ingredients and incorporating family feedback to perfect his craft. His commitment to excellence quickly earned him local recognition for both taste and presentation, ultimately leading to an international position aboard Royal Caribbean’s Oasis of the Seas cruise liner.
In 2019, Whithorn and his wife Tavia launched a home-based baking venture that immediately resonated with customers. The overwhelming response prompted their evolution into a brick-and-mortar establishment—Amaze Bakery—which opened during the challenging COVID-19 pandemic in Claremont, St Ann.
Today, Amaze Bakery has established itself as a culinary destination renowned for its diverse offerings including coconut drops, muffins, bulla, bread, bun, pudding, pizzas, and custom-designed cakes. The bakery’s reputation has transcended national borders, with international clients placing advance orders for authentic Jamaican baked goods before visiting the island.
Despite temporary setbacks from Hurricane Melissa delaying supermarket distribution plans, Whithorn maintains unwavering confidence in his bakery’s future growth. The humble St Mary native expresses profound gratitude for community support and envisions Amaze Bakery emerging stronger as Jamaica continues its economic recovery.