In a strategic move to bolster cultural preservation, the St. Kitts Nevis Anguilla Trading and Development Company Limited (TDC) has formalized its sponsorship agreement with the Excess J’Ouvert Troupe for Sugar Mas 54 celebrations. The partnership was cemented during a ceremonial event at TDC’s Home and Building Depot on Frigate Bay Road on December 18, 2025.
Ms. Jhanelle Brown, TDC’s Client Relations and Marketing Manager, presented the silver package sponsorship to Troupe Co-Founders Mr. Eustace Hobson Jr. and Mr. Danya Phillip. This collaboration marks the second consecutive year of TDC’s support for the carnival group, following their initial partnership in 2024.
Brown emphasized the thematic synergy between the troupe’s ‘Road Work’ concept and TDC’s core business operations as a leading construction materials supplier. ‘Our support extends beyond financial assistance to encompass operational needs for creating exceptional entertainment experiences during Sugar Mas,’ Brown stated during the presentation.
Hobson expressed profound appreciation for TDC’s continued investment in carnival arts, acknowledging the sponsorship as validation of the company’s dedication to local talent development and cultural authenticity. The corporate backing enables the troupe to enhance their artistic offerings while maintaining traditional carnival elements that define the Federation’s cultural identity.
This sponsorship reflects TDC’s broader corporate philosophy of community engagement and cultural stewardship, demonstrating how private sector support can effectively preserve and evolve traditional celebrations while fostering creative innovation among carnival participants.