KINGSTON, Jamaica — Authorities in Newport West have launched a public awareness campaign targeting an elaborate vehicle fraud scheme exploiting holiday shoppers during the peak Christmas season. Superintendent Rochelle McGibbon-Scott, commanding officer of the Newport West Police Formation, revealed criminals are leveraging social media platforms to advertise luxury vehicles at artificially depressed prices.
Law enforcement officials have documented a disturbing pattern emerging over the past half-decade where scammers post professionally produced videos of high-end vehicles near wharf areas on platforms like TikTok. These advertisements feature vehicles priced approximately 50% below market value—a deliberate tactic to lure bargain-seeking consumers during the festive spending period.
“When a vehicle normally valued at $5 million appears advertised for $2.5 million, that immediate price discrepancy should trigger public skepticism,” McGibbon-Scott emphasized during a security briefing. The sophisticated operation pressures potential buyers to rapidly commit to deposits through unverified digital transactions or risky cash meetings in port areas.
Police data indicates victims have lost between $250,000 to $500,000 Jamaican dollars in single transactions, with many being hard-working individuals losing their entire savings. The scammers’ methodology involves creating artificial urgency, discouraging proper verification procedures, and insisting on secluded meeting locations.
As protective measures, authorities recommend: refusing below-market offers without third-party validation, avoiding digital payments to unverified accounts, and rejecting meetings in isolated areas. Instead, the police encourage conducting transactions at the Newport West Police Station and utilizing official verification channels.
The Newport West Police have established dedicated communication lines (876-412-9210 via call or WhatsApp) for citizens to submit social media screenshots and transaction details for immediate legitimacy checks. Superintendent McGibbon-Scott reaffirmed the Jamaica Constabulary Force’s commitment to seasonal security while urging heightened public vigilance against financially devastating scams.