In Montego Bay, Prime Minister Andrew Holness issued a compelling appeal to high-end property developers during a ceremony marking the completion of the 28th-floor tower at The Pinnacle luxury residences. Addressing the severe housing shortage exacerbated by Hurricane Melissa’s devastation, Holness directly challenged luxury construction firms to apply their expertise toward low-income housing solutions.
The Prime Minister specifically recognized LCH Developments and Brothers Concepts Solution Limited for their construction capabilities, noting their achievement of erecting a luxury tower in under a year. “If you can do this, you can build thousands of low-income houses as well,” Holness stated, emphasizing the government’s willingness to form partnerships with private developers addressing the housing crisis.
Hurricane Melissa, a Category 5 storm that struck Jamaica on October 28, caused significant damage to approximately 215,000 buildings across the island. Holness stressed the urgency of reconstruction, calling for contractors capable of operating “at scale and at pace” to accelerate recovery efforts. He framed this collaboration as essential for national unity, asserting that “luxury is going to help to bring people out of poverty” through the intersection of interests.
Acknowledging the apparent contradiction between celebrating luxury construction while thousands remain homeless, Holness assured affected citizens that recovery remains his administration’s priority. “Every hour of my day is spent trying to figure out how to get to those roofs quickly, effectively, in an affordable way, and in a sustainable way,” he committed.
The Prime Minister also highlighted ongoing initiatives in the tourism sector where new developments must include housing components for workers, either through acquisition opportunities or rental facilities. This policy demonstrates the government’s deliberate approach to addressing housing needs across different economic sectors through integrated development strategies.