Cuba is leveraging the global excitement surrounding the 2026 FIFA World Cup, set to take place from June 11 to July 19 across Mexico, the United States, and Canada, to boost its tourism industry. A recent publication in Havana highlights the island’s strategy to attract football enthusiasts and participants during their breaks from the tournament. The magazine, authored by Julio Debali and Jose Aguilera, emphasizes that while football may not be Cuba’s primary sport, the passion for the game among Cubans is steadily growing, fueled by extensive media coverage, particularly on television. The report underscores that Cuba’s goal isn’t to win the World Cup on the field but to ‘win’ in the realm of tourism. The publication invites fans to explore the Caribbean’s ‘most beautiful island,’ offering them an unforgettable vacation experience. It encourages visitors to escape the stress of the tournament, forget about concerns like sargassum and insecurity, and immerse themselves in the island’s charm. By positioning itself as a prime destination for World Cup travelers, Cuba hopes to capitalize on the global event to showcase its tourism potential and create lasting memories for visitors.