In a heartwarming display of corporate solidarity, a coalition of Jamaican companies, spearheaded by Pepsi-Cola Jamaica and Red Stripe, brought much-needed relief to the storm-ravaged communities of Westmoreland Eastern on Friday. The initiative, which also saw participation from Celebration Brands, Restaurants of Jamaica, and Vantage One, provided essential supplies including warm meals, bottled water, and care packages to residents of Whitehouse, Belmont, Bluefield, Retirement, and Aldair.
Bianca Fakhourie, Pepsi-Cola Jamaica’s corporate affairs representative, emphasized the collective effort required for the island’s recovery. ‘Pepsi is proud to stand alongside our partners to bring a bit of relief and hope to communities that have lost so much. It’s part of our corporate responsibility to Jamaica,’ she stated. Fakhourie also highlighted the resilience of the affected communities, vowing continued support in the ongoing recovery efforts.
The care packages distributed by Red Stripe included Malta beverages and essential items like toilet paper, toothpaste, and non-perishables. Pepsi contributed 500 cases of Crystal Punch water, benefiting nearly 1,000 individuals or approximately 400 families. Additionally, temporary charging stations and Internet connectivity were set up, enabling residents to reconnect with loved ones.
Local Member of Parliament Dr. Dayton Campbell and his executive assistant Shamil Brown were instrumental in coordinating the distribution. Campbell praised the corporate entities for their timely intervention, stating, ‘Today has been significant in reducing the misery index within the communities.’
Residents, including Wellesley Batson of Retirement, expressed profound gratitude for the support. Despite previous relief efforts, many had yet to receive assistance due to the overwhelming scale of need. ‘I am more than glad,’ Batson remarked, reflecting the sentiments of many others who found a glimmer of hope in the midst of devastation.
Diane Ashton-Smith, Red Stripe’s head of corporate affairs, underscored the long road to recovery ahead. ‘Every little bit is going to count. We’re going to have to clear houses, build houses, and rebuild. Whatever we can do to help these communities, every mickle will make a muckle,’ she asserted. The coalition remains committed to assessing needs and identifying further ways to support the affected communities in the challenging recovery period ahead.