ST. JOHN’S, Antigua – June 18, 2026 – Cricket West Indies (CWI) has announced a landmark new sponsorship agreement that pairs the West Indies Senior Women’s National Cricket Team with global urban-inspired cosmetics label BRONX COLORS for the upcoming ICC Women’s T20 World Cup 2026, hosted across England and Wales. Under the deal, BRONX COLORS will serve as the team’s Official Cosmetics Partner for the full duration of the tournament.
This collaboration brings together one of the Caribbean’s most beloved and iconic sporting franchises with a beauty brand celebrated industry-wide for its core commitments to inclusivity, authentic self-expression, and empowering confidence. Per the terms of the partnership, BRONX COLORS branding will be featured on the non-leading sleeve of the West Indies Women’s matchday playing shirts for every match the team contests throughout the World Cup.
Nicknamed the “Maroon Warriors”, the West Indies side has already kicked off their tournament campaign in the group stage, off to a promising start after defeating defending champions New Zealand in their opening fixture. The team enters the global competition with clear ambitions: advancing past the group stage into the knockout rounds, and ultimately challenging for the sport’s most prestigious T20 world title.
Dario Barthley, CWI Event Manager who spearheaded negotiations to bring the partnership to fruition, welcomed BRONX COLORS into the West Indies cricket community, emphasizing the collaboration’s role in driving the ongoing global expansion of women’s cricket. “Cricket West Indies is absolutely delighted to welcome BRONX COLORS as an official partner of our Senior Women’s Team for this ICC Women’s T20 World Cup,” Barthley shared in a statement following the announcement. “This partnership is clear proof of the growing commercial appeal of women’s cricket, and the incredible value our players continue to build both on the pitch and beyond it. BRONX COLORS stands for confidence, individuality, and inclusivity – all traits that our women’s team embodies every single day. We are excited to work together through the tournament and build a long-term relationship that highlights both the unique personalities of our players and the shared values of both our organizations.”
Tanita Caroline Le Roux, Head of Sales, Development & Communications at BRONX COLORS, echoed the enthusiasm for the cross-industry partnership, noting the strong alignment between the brand’s mission and the team’s identity. “We are incredibly proud to partner with the West Indies Senior Women’s Team during this landmark global moment for women’s cricket,” Le Roux said. “At BRONX COLORS, we have always believed that makeup is not about achieving perfection – it is a tool for confidence, identity, and self-expression. Modern beauty shoppers want more than just coverage; they seek quality, performance, accessible value, and products that help them show the world who they truly are. As color cosmetics rebounds and bold makeup makes a comeback in a more intentional, wearable, social-first format, this partnership lets us celebrate women who live confidence, individuality, and fearless expression both on and off the field. The West Indies Women embody energy, pride, resilience, and cultural power – all values that sit at the very core of the BRONX COLORS brand.”
The new partnership marks another milestone in CWI’s ongoing strategy to boost the commercial profile of women’s cricket, while creating targeted, meaningful opportunities for aligned brands to connect with the passionate, global fanbase that follows West Indies cricket around the world.