KINGSTON, Jamaica — Fast-food giant KFC Jamaica has locked in a fresh two-year sponsorship deal with Jamaica’s national women’s football team, the Reggae Girlz, committing a total package valued at $14 million — split between $12 million in cash and $2 million in in-kind meal products. The new agreement comes as the squad prepares to chase a groundbreaking milestone: qualification for a third straight FIFA Women’s World Cup.
Andrei Roper, Marketing Manager at KFC Jamaica, emphasized the brand’s long-standing dedication to advancing sports development across all tiers of Jamaican competition, with a particular focus on nurturing young athletic talent. In an official press statement, Roper noted that over the previous two-year partnership, the brand has closely tracked the steady expansion of women’s football across the island, particularly highlighting the emerging talent and untapped potential emerging from the domestic Women’s Premier League. That growing talent pipeline, he added, signals exciting progress for the national program and Jamaica’s standing on the global football stage.
“Our strategy centers on long-term growth, building accessible platforms and laying solid foundations for sustainable success,” Roper explained. “That is why we are proud to renew our commitment to a team that continues to carry Jamaica’s name with pride, as they edge closer to another historic World Cup berth. The Reggae Girlz are true ambassadors for both our nation and the sport of football, and we are grateful for everything they continue to achieve.”
Roper stressed that the new sponsorship is more than just financial support for one team: it represents a public vote of confidence in the broader women’s football movement in Jamaica, one that continues to empower and inspire a new generation of young girls to play the game and pursue athletic dreams across the country.
Leaders from the Jamaica Football Federation (JFF) welcomed the renewed partnership, noting that the investment comes at a critical juncture in the Reggae Girlz’s qualifying campaign. JFF President Michael Ricketts called the brand’s continued backing a major boost for the team’s ongoing preparations. “We are thrilled to have KFC back with this strong show of support and their unwavering belief in the Reggae Girlz,” Ricketts said. “This commitment arrives at exactly the right time as we look to build on our current momentum. Their investment allows us to strengthen our operational systems, provide better support for our players, and maintain our competitive edge at the highest levels of international football.”
Under the terms of the deal, KFC will contribute $6 million in cash and $1 million in meal products to the team each year of the two-year agreement. The renewed partnership underscores the private sector’s growing confidence in Jamaica’s women’s football program, at a time when the Reggae Girlz are already raising the country’s global profile through consistent top-tier competition.
This latest sponsorship builds on KFC Jamaica’s already deep roots in local women’s football. The brand is currently in its second year of support for the Jamaica Women’s Premier League (JWPL), and just last month it extended that commitment through the 2025/2026 season with an additional $3.5 million in combined cash and in-kind support. KFC also backed the Reggae Girlz during their 2023 FIFA Women’s World Cup campaign, and previously held a two-year personal sponsorship deal with national team captain and all-time leading goal scorer Khadija “Bunny” Shaw.
The new deal not only strengthens the Reggae Girlz’s path through qualifying but also reinforces KFC’s ongoing mission to expand access to women’s football and increase its visibility across Jamaica. The Reggae Girlz are set to return to competitive action this weekend, kicking off their latest World Cup qualifying match against Guyana on Saturday at Kingston’s National Stadium.