KINGSTON, Jamaica — In a significant development for Jamaican secondary school athletics, Gatorade has announced its return as the Official Isotonic Beverage Sponsor for the Inter-Secondary Schools Sports Association (ISSA) Boys and Girls Championships. The sponsorship marks the brand’s first involvement with the event since 2017, signaling renewed corporate support for Jamaica’s premier school athletics competition scheduled for March 24-28 at Kingston’s National Stadium.
The championships represent the pinnacle of Jamaican school sports, serving as both a competitive showcase and developmental platform for the nation’s emerging track and field talent. Gatorade’s sponsorship will extend across multiple high-performance events including Girls Class 1 High Jump and Shot Put, Boys Class 2 400 metres, Boys Class 1 1500 metres, and Girls Class 2 Hurdles—all expected to feature standout athletic performances.
Beyond event sponsorship, Gatorade will establish comprehensive hydration support systems throughout the championship venue. A dedicated recovery station near the finish line will provide athletes with immediate post-event nutritional support, leveraging the beverage’s scientifically formulated electrolyte replacement technology designed for intense physical exertion.
Brand Coordinator Stephan Bennett emphasized the strategic importance of supporting young athletes during what he described as “one of the most competitive environments for young athletes” requiring “high level of preparation, discipline and endurance.” Bennett further noted the company’s pride in supporting an event that “continues to shape Jamaica’s track and field future.”
Complementing the athletic support, Gatorade has launched an interactive social media campaign engaging school alumni and supporters. The promotion allows participants to vote for their preferred school, with the winning institution receiving a month’s supply of Gatorade products to support its track and field program, fostering broader community involvement in the championships.