In a significant move to address agricultural devastation, the American Friends of Jamaica (AFJ) has joined forces with Hardware & Lumber Limited and its philanthropic arm to launch an $80-million recovery initiative. This program specifically targets small-scale farmers across Jamaica’s most severely affected parishes who suffered catastrophic losses from Hurricane Melissa’s October 2025 landfall.
The Category 5 hurricane resulted in an estimated $30 billion in agricultural damages, crippling the livelihoods of approximately 70,000 farmers. The collaborative effort will provide direct assistance through the distribution of 1,600 specialized gift cards, each valued at approximately $50,000 Jamaican dollars. These co-branded AFJ/H&L cards will enable farmers to procure essential supplies including seeds, fertilizers, agricultural chemicals, and tools from Hardware & Lumber’s retail network.
AFJ has committed US$500,000 to fund the initiative, which will be implemented through close coordination with Jamaica’s Ministry of Agriculture, the Rural Agricultural Development Authority (RADA), and the Jamaica Agricultural Society. These organizations will identify eligible farmers in the hardest-hit regions of Westmoreland, St Elizabeth, Hanover, St James, and Trelawny.
Wendy Hart, President of AFJ, emphasized the critical nature of timely support: “As small farmers work to rebuild after Hurricane Melissa, timely access to inputs is critical. This partnership allows us to deliver practical, accountable support that puts choice and dignity directly in the hands of farmers.”
The program incorporates several innovative features to maximize effectiveness. Hardware & Lumber will provide discounted pricing on agricultural products while maintaining transparent reporting procedures. The H&L Foundation’s GCT-exempt status will further stretch the value of every dollar allocated. Additional logistical solutions including pop-up distribution points and transportation assistance are being explored to ensure remote farmers can access supplies.
Olive Downer Walsh, chairman of the H&L Foundation, highlighted the collaborative nature of the recovery effort: “At H&L we believe collaboration is the engine for success in recovery. We’re proud to partner with American Friends of Jamaica whose commitment to sustainable development and community empowerment inspires us to keep delivering the best solutions.”
The initiative includes a May 31, 2026 expiration date for gift card usage, with any remaining balances being redirected to additional Hurricane Melissa recovery projects. This comprehensive approach represents a coordinated effort to strengthen Jamaica’s agricultural resilience and food security in the face of natural disasters.