Jamaica Olympic Association (JOA) President Christopher Samuda has outlined a transformative vision for Jamaican sports, prioritizing rural development and commercial expansion as the nation prepares for a packed 2026 sporting calendar. Now in his third and final term following his August re-election, Samuda brings dual leadership perspectives as head of both the JOA and Jamaica Paralympic Association, plus his role as vice-president of the Americas Paralympic Committee.
In an exclusive interview, Samuda addressed longstanding criticisms about Jamaica’s Kingston-centric sports ecosystem, revealing plans to establish an islandwide ‘arterial satellite organization.’ This initiative will focus on human infrastructure development rather than physical buildings, creating networks to identify and cultivate athletic talent across all parishes. ‘There’s abundant talent in our parishes that requires exposure and cultured development for national benefit,’ Samuda emphasized, noting that the program will extend to sports administrators crucial for policy-making decisions.
Concurrently, Samuda highlighted the nearing completion of the JOA’s headquarters redevelopment—a project poised to revolutionize sports financing in Jamaica. ‘We’re transforming sport into a commercial multi-billion-dollar enterprise,’ he stated, describing the center as both functional facility and financial engine that will provide stronger economic foundation for member organizations. The Olympic Manor and Olympic Center will serve as hubs for athletes, coaches, and administrators while generating revenue streams.
Samuda also called for governmental reinstatement of the National Sports Council, inactive for a decade, to address infrastructure deficiencies. He advocated for developing sustainable sporting complexes that balance economic viability with community needs, proposing a business mechanism that makes venues economically self-sufficient while serving parish talent. This comprehensive approach aims to create a replicable model for regional and global emulation, positioning Jamaica as a pioneer in integrated sports development.