KINGSTON, Jamaica—Dunbeholden Football Club is demonstrating that its organizational mission transcends athletic competition through comprehensive humanitarian initiatives in hurricane-ravaged communities. Under the strategic direction of Chief Commercial Officer Aubyn Henry and Vice President Vivian Matthews, the club has mobilized substantial recovery efforts in Russia, Westmoreland, where residents continue to grapple with Hurricane Melissa’s devastating aftermath.
The club’s multifaceted relief program focuses on two critical areas: economic rehabilitation through small business reconstruction and direct housing assistance for displaced families. Rather than merely providing temporary aid, Dunbeholden FC’s approach emphasizes sustainable recovery through livelihood restoration and infrastructure repair, distributing essential building materials while facilitating commercial revitalization.
Henry, who combines his commercial role with philanthropic leadership, articulated the club’s philosophy: “Football provided our platform, but compassion defined our purpose. Witnessing the struggles in Russia made inaction impossible. Our mission centers on hope restoration and demonstrating solidarity throughout their recovery journey.”
Matthews, who personally oversaw ground operations, described the emotional impact: “Face-to-face engagement with affected families proved profoundly humbling. Each restored home and reopened business generates transformative smiles that validate our efforts. This work transcends material support—it’s about spiritual upliftment and collective resilience.”
The executive management team has strategically aligned the club’s corporate social responsibility objectives with hands-on humanitarian action, creating a model for sports organizations seeking meaningful community engagement. Their coordinated response highlights how athletic institutions can leverage their platform for societal benefit beyond mere sporting success.
Dunbeholden FC continues to reinforce its commitment to community elevation through ongoing projects that address both immediate needs and long-term recovery, establishing new paradigms for sports franchises in social responsibility and disaster response engagement.