UPDATE: Massive hardware fire in Negril now under control

A significant conflagration that erupted this evening at a combined maintenance service and hardware supply facility on Negril’s Norman Manley Boulevard has been successfully subdued by Jamaican fire authorities. The incident, which triggered a multi-station emergency response, resulted in the complete destruction of the primary commercial structure but was prevented from spreading to an adjacent lumber yard.

Initial reports confirm three juveniles were present inside the BerCom Maintenance Services and Hardware Supplies property as flames engulfed the building. While two minors managed to self-evacuate, a third child required professional rescue after experiencing a severe panic attack amidst the escalating crisis. Firefighting personnel successfully extracted the individual, with no critical injuries reported.

Assistant Commissioner Rudolph Seaton of the Jamaica Fire Brigade detailed the coordinated response, noting initial alerts were received at approximately 6:20 p.m. local time. The operation deployed four specialized fire apparatus and thirty personnel drawn from Westmoreland and Hanover parish divisions. Response teams included units from Negril, Savanna-la-Mar, and Lucea Fire Stations, supplemented by three privately-operated water tankers that provided critical logistical support.

The commercial building, constructed primarily from plywood, drywall, and zinc roofing materials, proved highly vulnerable to rapid fire propagation. While the main structure suffered total loss, firefighters successfully protected surrounding properties through targeted containment strategies.

Post-suppression operations currently focus on structural overhaul and atmospheric ventilation to eliminate potential rekindling hazards. The origin and initial catalyst of the fire remain undetermined pending formal investigation by fire marshals.