KINGSTON, Jamaica — In a significant corporate social responsibility move, Worthy Park Estate Limited has unveiled ‘Powered by Rum-Bar,’ a comprehensive relief program targeting the restoration of essential services in communities devastated by Hurricane Melissa’s recent passage.
The innovative initiative will distribute 100 electricity generators to neighborhood bars located within the most severely impacted parishes, addressing critical power infrastructure gaps that have paralyzed economic activity and social connectivity.
Commencing operations on December 17, 2025, the project team initiated the phased distribution across western Jamaican parishes where prolonged blackouts have created substantial challenges for small businesses and residents alike. The strategic rollout will continue throughout subsequent weeks, expanding to additional regions based on need assessment.
This intervention enables these community establishments to restore refrigeration capabilities, lighting, and operational capacity, facilitating their role as vital social hubs during recovery efforts.
Tamika West, Marketing Manager at Worthy Park Estate Limited, emphasized the cultural significance of this approach: ‘Neighborhood bars represent more than commercial establishments—they serve as community anchors throughout Jamaican society. Our initiative aims to strengthen these grassroots institutions, enabling them to support broader recovery efforts while maintaining economic viability.’
The program reflects Rum-Bar and Worthy Park Estate’s deepening commitment to sustainable community development, disaster response preparedness, and ethical corporate citizenship. Priority areas for generator distribution include St Elizabeth, Westmoreland, St James, Trelawny, and Hanover—regions where extended power disruptions have most severely compromised daily life and economic stability.