KINGSTON, Jamaica—Jamaican emergency authorities have launched a critical public awareness campaign urging parents and guardians to actively prevent children from placing prank calls to emergency services during holiday periods. Superintendent Emeleo Ebanks, Public Education Officer at the Jamaica Fire Brigade (JFB), revealed through a JIS Think Tank session that deceptive emergency calls consistently surge during seasonal breaks, creating substantial operational challenges for all response services.
Ebanks emphasized the severe consequences of these false alarms, noting that emergency vehicle deployments under false pretenses present inherent dangers to both firefighters and civilians. ‘Fire apparatus operating under emergency protocols creates hazardous road conditions for responders and public motorists alike,’ Ebanks stated. ‘Each unnecessary deployment needlessly jeopardizes multiple lives.’
The official further explained how prank calls create critical response delays by diverting resources from their stations. When crews respond to fraudulent emergencies, legitimate calls may experience prolonged wait times as trucks must return from distant locations. Ebanks presented compelling statistics showing a concerning 24.4% year-over-year increase in malicious false alarms, with the JFB recording 1,759 deceptive calls in 2024 compared to 1,413 in 2023.
In a sobering warning, Ebanks highlighted the potential for tragic irony: ‘Should an actual emergency affect the prank caller’s family while crews are dispatched elsewhere due to their false report, the consequences could be devastating. These actions serve no beneficial purpose and ultimately undermine community safety.’ The JFB continues to advocate for responsible emergency service usage through ongoing public education initiatives.