In a heartwarming display of corporate social responsibility, JN Money Services brought tangible relief to the hurricane-battered community of Santa Cruz, St Elizabeth, by covering grocery expenses for numerous shoppers at In Town Supermarket on December 18. The initiative arrived as residents continue confronting the aftermath of Hurricane Melissa, which made landfall on October 28, 2025, leaving widespread destruction to homes, livelihoods, and local economies across western Jamaica.
The agricultural and informal sectors, which form the economic backbone of St Elizabeth, suffered severe disruptions, resulting in diminished incomes and heightened living expenses. Recognizing these challenges, JN Money collaborated with its local agent, In Town Supermarket, to deliver immediate financial support directly at checkout counters. This intervention ensured that beneficiaries could secure essential supplies without the immediate pressure of payment.
Recipients expressed profound gratitude for the unexpected assistance. Marvalee Braham, one beneficiary, acknowledged the critical timing of the support, noting that her available funds were insufficient to cover both debts and necessities. Another shopper, Lornalin Carby, shared that it had been a long time since she received such generosity, reflecting on the severe impact of Hurricane Melissa but emphasizing the importance of gratitude.
Longtime JN member Evona Blair described the gesture as a welcome surprise, while Cashier Supervisor Nadia Beadle highlighted how the initiative uplifted both customers and staff, contributing to a brighter holiday atmosphere.
This effort was part of JN Money’s broader ‘Holiday Hope’ campaign, aimed at delivering human-centered support during the holiday season to communities experiencing prolonged recovery. Sanya Wallace, Assistant General Manager of JN Money Group, emphasized that the goal extends beyond financial aid—it is also about fostering encouragement and hope amid ongoing uncertainty.