A groundbreaking virtual benefit event dubbed ‘Melissathon’ is scheduled for December 21st, organized by Jamaican entrepreneur Dr. Garfield McCook from his base in Atlanta, Georgia. This innovative musical marathon aims to generate crucial funds for communities devastated by Hurricane Melissa’s catastrophic passage through Jamaica in late October.
The three-hour streaming event will broadcast live from APAP Media Group Studios in Stone Mountain, Georgia, airing simultaneously on Facebook and YouTube platforms from 2:00 PM to 5:00 PM EST. Dr. McCook, founder of the Jamaica International Independence Foreign Song Competition (JIIFSC), has assembled an impressive roster of musical talent from previous competition years to participate in this humanitarian initiative.
The conceptual framework emerged from McCook’s desire to leverage his platform for meaningful disaster response. “The vision crystallized as I contemplated how JIIFSC could contribute to hurricane relief efforts,” McCook explained. “We’ve created a format where 47 competition artists will showcase their entries from 2021 through 2025 while encouraging donations for Melissa victims – hence the portmanteau ‘Melissathon.’”
Notable performers include all five JIIFSC winners: Lavie Lujah, Barrington (GoddySon) Burke-Green, Leon “Letonick” Denton, Lionel Denton, Ernel Earlington/Doxology, and Lee “Preist” Johnson. The event will feature co-hosts Tony Anthony, Paul Abrahams, Mr Mighty, and Richard “Missa B” Blackford alongside McCook.
The organizer personally witnessed the destruction in Falmouth, Trelawny, and the particularly devastated Black River region of St. Elizabeth following the Category 5 hurricane’s October 28th landfall. All proceeds generated through donations at jiifsc.com will be formally transferred to appropriate Jamaican authorities for targeted disaster recovery efforts.