MONTEGO BAY, St James — Facing an 85% collapse in municipal revenue following Hurricane Melissa’s devastation, the St James Municipal Corporation is launching an economic recovery initiative centered on an early commencement of the traditional Grand Market event.
Mayor Richard Vernon announced at Thursday’s monthly council meeting that the annual Christmas Eve market—typically a day-long shopping extravaganza—will commence on December 15 this year. The strategic move aims to stimulate commercial activity in a downtown district severely impacted by the October 28 Category 5 storm, which caused extensive damage to government revenue-generating assets including Charles Gordon Market.
“This initiative will breathe life back into downtown Montego Bay and the market district,” stated Mayor Vernon, revealing the municipal corporation’s dramatic financial predicament. “This is a staggering blow to our financial capacity. As a result, we are recasting the budget for the remainder of the financial year.”
The mayor acknowledged the corporation’s reliance on Central Government support to maintain essential services and meet inescapable expenses, noting that pre-hurricane budgetary obligations cannot be fulfilled under current circumstances.
Despite these challenges, municipal authorities pledge to implement enhanced safety and organizational measures for the extended market period. “This pre- and post-Grand Market period will be regulated for order and safety, ensuring a vibrant, secure space for commerce and community,” Vernon assured.
Prospective vendors must register through the municipal corporation’s Commercial Services Department by the December 15 launch date.
The hurricane’s impact will also transform the city’s annual Christmas tree lighting ceremony into a communal healing event. Scheduled for December 21, 2025, at 6:00 pm, the gathering will incorporate elements of prayer and reflection alongside traditional celebrations. Mayor Vernon described it as “an evening of praise, worship and hope” for residents affected by the catastrophic storm.