MONTE BAY, Jamaica — In a striking fusion of civic leadership and cultural celebration, Montego Bay Mayor Richard Vernon will join the runway as a featured model at the upcoming Jingle Mingle Runway event. This annual fashion showcase, scheduled for December 19 at Ashley’s HomeStore, has evolved from its inaugural debut at Margaritaville Blue Beat Ultra Lounge into western Jamaica’s premier holiday networking and fashion extravaganza.
The 2025 edition carries profound cultural significance under its “Rhythm and Culture” theme, paying homage to the enduring legacy of legendary musician Jimmy Cliff. His monumental contributions to Jamaican music, cultural identity, and global influence will inspire the locally designed collections that will grace the runway. The event will unite corporate representatives, community leaders, and emerging creative talents—all modeling fashion pieces that interpret Cliff’s artistic spirit through contemporary design.
Beyond the sartorial spectacle, the showcase serves as a powerful platform for Jamaican design innovation. Designers from across the island will present collections that weave together traditional artistic heritage, cultural narratives, and modern creative expression. The event’s organizational backbone is provided by the Young Entrepreneurs Business Network, which originated in western Jamaica and has expanded nationwide to support emerging business talent through networking opportunities and resource mobilization.
Event organizers expressed particular honor at Mayor Vernon’s participation, noting that his involvement signals robust governmental support for local cultural industries and young innovators driving economic and community development throughout the region.