KINGSTON, Jamaica — In a significant departure from tradition, Scotiabank Jamaica has announced the cancellation of its annual Christmas in the Park celebration to redirect resources toward communities devastated by Hurricane Melissa in western Jamaica.
The bank’s decision represents a strategic reallocation of festive season resources toward critical recovery efforts. The popular event, typically held at Emancipation Park, annually attracts thousands of attendees for musical performances and holiday festivities.
Yanique Forbes Patrick, Head of Caribbean Corporate Affairs at Scotia Group, explained the rationale behind this shift: “Our priority this holiday season is unequivocally focused on supporting families and communities engaged in rebuilding efforts. We believe the most authentic way to honor the spirit of Christmas is by providing tangible support and comfort to those most severely impacted by the hurricane.”
Instead of organizing the large-scale public celebration, Scotiabank will channel its Christmas budget toward distributing essential food packages and festive supplies to households affected by the natural disaster. This initiative aims to bring both practical assistance and seasonal cheer to regions facing considerable hardship.
The bank has simultaneously committed J$165 million to broader national relief and reconstruction programs. These funds are being distributed through established organizations actively engaged in recovery work, with Food For the Poor already receiving J$18 million from this substantial relief fund.
While expressing regret about pausing their traditional celebration, Scotiabank emphasized its ongoing commitment to Jamaican communities and anticipates resuming the Christmas in the Park event in future years when recovery efforts have advanced.