The National Copyright Office (ONDA) has unveiled a groundbreaking initiative to support creators participating in Mercadexpo 2025. Through Resolution 011-2025, signed by Director José Rubén Gonell Cosme, ONDA will provide free registration for artistic, literary, and scientific works during the event. This move aims to foster intellectual property protection within a prominent academic and business forum.
The fee waiver applies to works submitted in person from November 26 to 28 at the Universidad Iberoamericana (UNIBE), the venue for the marketing and business fair. ONDA has committed to streamlining internal procedures to ensure the resolution’s effective implementation and will extensively promote the initiative across its communication platforms.
Mercadexpo, renowned as one of the Dominican Republic’s premier marketing congresses, will center its 2025 edition on the theme “Emotion.” The event will explore how emotional connections shape purchasing decisions, brand loyalty, and memorable consumer experiences. Over three days, attendees will engage in conferences, workshops, networking sessions, and certification programs led by international experts.
ONDA’s decision to offer free registration underscores the significance of safeguarding creativity in a dynamic environment that unites students, professionals, and businesses. This initiative not only empowers creators to protect their intellectual property but also provides them with a platform to explore cutting-edge marketing trends and the pivotal role of emotions in today’s competitive marketplace.