The Dominican Republic’s Ministry of Tourism (Mitur) recently orchestrated a press expedition to La Vega, aiming to spotlight the region’s rich cultural, historical, and religious landmarks. This initiative, designed to boost domestic and international tourism, featured a curated itinerary that included visits to iconic sites such as the ruins of La Vega Vieja and the revered Sanctuary of Our Lady of Mercy in Santo Cerro, a significant pilgrimage destination. The tour, organized in collaboration with the Directorate of Domestic Tourism, the La Vega Destination Management Office, and the Santo Cerro Development Committee, offered journalists an immersive experience of the municipality’s heritage and natural beauty. Key highlights included the Light of the World Monument, the Immaculate Conception Cathedral, and the Sacred Museum, complemented by breathtaking views of the La Vega Real valley. The journey also celebrated local gastronomy, with stops at Hotel Santo Cerro Natural Park, known for its eco-friendly accommodations and traditional cuisine, and Armando Café, famous for its Dominican-grown coffee. A standout moment was the encounter with nine-year-old Sofía Viñas Disla, a young entrepreneur preserving her family’s culinary legacy by crafting emblematic treats like conconetes and dulce-filled cookies. The tour concluded at the Vega Carnival Museum, which showcases the evolution of the region’s iconic Diablos Cojuelos and carnival traditions. This initiative underscores Mitur’s commitment to diversifying sustainable tourism offerings while preserving La Vega’s cultural identity.