The Jamaica Football Federation (JFF) has achieved a groundbreaking milestone by securing its largest-ever sponsorship haul for 2025, marking a historic moment for the organization. This accomplishment highlights the growing commercial strength of Jamaican football and the federation’s ambitious Road to 2026 campaign. Tanya Lee Perkins, the JFF Ambassador leading the sponsorship initiative, emphasized that this success reflects increasing corporate confidence in the national football program. Perkins revealed that the federation has garnered unprecedented sponsorship revenue, driven by both long-standing partners like Adidas and Wray & Nephew, and new investments from companies such as Visa, Grace Foods, and Powerade. These partnerships have not only bolstered the team’s preparation for the intercontinental play-offs in March but also enhanced the fan experience through initiatives like the sponsor village, jumbo screens, and upgraded hospitality. The announcement coincided with a record-breaking turnout of over 35,000 fans at the National Stadium, evoking memories of Jamaica’s iconic 1997 World Cup qualification run. Despite falling short in their recent match, the Reggae Boyz remain determined to secure a spot in the 2026 FIFA World Cup. Perkins expressed gratitude to fans and sponsors, whose unwavering support has reignited national enthusiasm for football and fueled the team’s journey forward.