Renowned seven-time Jamaica Festival Song winner Eric Donaldson has taken on a new role as the brand ambassador for Give Back Jamaica, marking his debut at the organization’s third annual Primary School Appreciation Awards. The event, held at Lucky Valley Primary School in Bog Walk, St Catherine, celebrated educational excellence and community involvement. Donaldson, a native of St Catherine, has left an indelible mark on Jamaican culture with his iconic festival hits, including ‘Cherry Oh Baby’ and ‘Sweet Jamaica.’ His appointment underscores his commitment to empowering the nation’s youth through education. Lucky Valley Primary School was honored as the top recipient for its exceptional dedication to student achievement and community engagement, with St John’s Primary School and Friendship Primary School recognized as runners-up. The awards, sponsored by New Jersey-based Bold, Active, Determined Men 4 Christ (B.A.D.), aim to foster a culture of excellence in Jamaican primary schools. In an interview with Observer Online, Kenrick Bennett, principal of Lucky Valley Primary, emphasized the collective effort behind the school’s success, stating, ‘This award recognizes not only our students’ achievements but also the tireless efforts of our teachers and the community.’ Donaldson expressed his enthusiasm for his new role, stating, ‘Joining Give Back Jamaica allows me to give back to the community that has given me so much. Education is the foundation of our future, and I’m honored to support the next generation.’ The event, hosted by Hopeton Brown, president of Give Back Jamaica, and Kenrick Bennett, featured vibrant student performances and showcased the talents of recording artists, including IBrave. Brown highlighted Donaldson’s philanthropic legacy as a key factor in his selection as brand ambassador, saying, ‘His tireless humanitarian work was what stood out and helped in our decision to have him as our champion for Jamaican education.’ The Give Back Jamaica Primary School Appreciation Award is an annual initiative that encourages community participation in recognizing outstanding schools, with the top recipient receiving 50 pairs of school shoes. Lucky Valley Primary follows in the footsteps of Harbour View Primary (2023) and Devon Primary (2024) as this year’s honoree.