SHOP WITH PURPOSE…

NaturalAnnie Essentials, a Connecticut-based lifestyle brand founded by Jamaican-born entrepreneur Annya “Annie” White-Brown, has relaunched its popular Jamaican Yardie Candle Collection to aid families in Jamaica affected by Hurricane Melissa. A portion of all sales will be donated to support relief efforts. The collection, initially launched in 2023, features 14 hand-poured, scented soy candles, each representing a Jamaican parish. These candles, housed in reusable amber glass containers, have resonated deeply with the Jamaican Diaspora and enthusiasts of Jamaican culture, evoking nostalgic memories of home. Available online and at the NaturalAnnie Essentials Candle Bar in Bridgeport, Connecticut, the candles are crafted with unique fragrance profiles, such as passionfruit, pineapple, and vanilla for the Trelawny candle, and lime, cotton, and sage for the St Elizabeth candle. In addition to the candle sales, the company has partnered with the Jamaican American Connections of Connecticut to establish its Candle Bar as a donation drop-off site for essential items. On December 7, a reggae-themed candle-making event will be held at the Candle Bar, with a portion of ticket sales also contributing to the relief efforts. White-Brown emphasizes her commitment to making a meaningful impact on her homeland, even as a small business. Customers can shop online at naturalannieessentials.com or visit the Candle Bar at 1313 Connecticut Ave, Bridgeport, CT.