Jamaica’s coffee industry is grappling with profound emotional and economic challenges in the wake of Hurricane Melissa, according to Norman Grant, chairman of the Jamaica Coffee Exporters Association. In a recent interview with the Jamaica Observer, Grant highlighted the deep-seated frustration and depression among farmers, who have faced repeated setbacks over the past four years due to climate change. ‘Every time you build, you then break as there’s another setback,’ Grant lamented, emphasizing the toll of constant recovery efforts. The sector has suffered an estimated $2.5 billion in losses since 2019, with Blue Mountain coffee farmers alone losing approximately $1 billion due to the hurricane. Grant warned that these figures could rise as the full extent of the damage becomes apparent. Beyond financial losses, Grant stressed the emotional strain on farmers, many of whom are struggling to envision a return to normalcy. He called for a comprehensive recovery approach that addresses both mental health and financial needs, urging the Ministry of Agriculture to prioritize support for the sector. ‘We need to move beyond the narrative of resilience and provide tangible assistance,’ Grant argued, underscoring the critical role of rural development in Jamaica’s recovery efforts.