In response to the severe water shortages caused by Hurricane Melissa, Rural Roots Corporation Limited has initiated a comprehensive water relief effort across multiple communities in southern St. Elizabeth, Jamaica. Spearheaded by CEO Junior Todd, the initiative has already delivered cases of drinking water to residents in Newell, Watchwell, Bethany, Bigwoods, Hounslow, Short Hill, and parts of Beacon and Newcombe Valley. Each household received a case of bottled water as part of the first phase of the Rural Roots Water Initiative. The project was made possible through the collective contributions of Rural Roots Corporation Limited, the Todd family, and their friends, who raised over $1 million to fund the purchase and distribution of the water. ‘Water is life, and at Rural Roots, we don’t see ourselves as just another company,’ said CEO Junior Todd. ‘We are part of this community. We understand the struggle, and we feel the hardship when access to clean water becomes difficult. This is our way of giving back and standing with our people.’ The company has emphasized that this is only the beginning, with plans to extend assistance to additional communities in the coming days. Rural Roots also expressed its gratitude to the Todd family, friends, and volunteers whose support was instrumental in making the relief effort possible. Their contributions reflect the enduring spirit of unity and resilience in St. Elizabeth. ‘As we move forward, we want the people of St. Elizabeth and beyond to know that Rural Roots will continue to stand with the community, in good times and in challenging times,’ Todd added. ‘This initiative is just the beginning of our ongoing commitment to uplift and support rural Jamaica.’ Rural Roots Corporation Limited remains steadfast in its dedication to serving Jamaica’s rural heartland, not only as a business but as an active partner in community development.