In response to the widespread devastation caused by Hurricane Melissa, Jamaica’s Ministry of Culture, Gender, Entertainment, and Sport has unveiled a comprehensive fundraising campaign. Spearheaded by Portfolio Minister Olivia Grange, the initiative includes the ‘I Love Jamaica Telethon and Concert Series,’ designed to mobilize resources for recovery efforts. The telethon, scheduled for Sunday, November 23, from 1:00 pm to 7:00 pm, will be broadcast live on CVM TV and TVJ, as well as streamed globally on digital platforms. The event will feature performances by renowned artists such as Chris Martin, Masicka, Alaine, and Tarrus Riley, alongside sports icons like Usain Bolt, Shelly-Ann Fraser-Pryce, and Asafa Powell, who will actively participate by answering donation calls. Minister Grange emphasized the importance of leveraging Jamaica’s creative and sports sectors to support those most affected, particularly in the western parishes. All funds raised will be managed by the Office of Disaster Preparedness and Emergency Management (ODPEM) and the Ministry of Labour and Social Security. Additionally, a series of international concerts will be held, starting in London on November 13 at KOKO Camden, followed by a mega concert at the O2 in London on December 21, 2025, featuring UB40 and Culture Club. Other concerts are planned for Miami/Miramar, New York, Toronto, Washington DC, and Los Angeles, with Serbia also expressing interest in hosting an event. The campaign has garnered support from global figures, including Damian Marley and Ghetto Youths International, who are organizing fundraising events in the US. The ministry is also collaborating with the Jamaica Football Federation to host international friendly games featuring the Reggae Boyz in the US and UK, while the Caribbean Premier League and Chris Gayle are contributing to the cause.