KINGSTON, Jamaica — Sherine Scarlett, a former dancer turned entrepreneur widely recognized as Sher Luxury Doll, is spearheading a crucial relief initiative for communities ravaged by Category Five Hurricane Melissa. Through her business, Sher Luxury Beauty, and with the aid of her supporters, Scarlett and her team have successfully delivered 500 care packages to families in the Westmoreland communities of Petersfield, Bluefields, and Savanna-la-Mar, as well as St Elizabeth.
In an interview with Observer Online on Friday, Scarlett expressed her deep empathy for those affected. ‘I hate to see kids crying and people crying, and I know that I can help,’ she said. She emphasized that her efforts are driven purely by personal philanthropy rather than organizational backing. ‘It’s not no bag of money, it’s just the goodness of my heart make mi a try fi help out because, trust me, the people need the help,’ she added.
Scarlett highlighted the unwavering support she has received from Jamaicans over the years, which motivates her to give back. ‘People support me naturally long before mi did stop dance… So for me, the support that they always giving me, and even now with my products— I ship products daily straight throughout Jamaica— so if I can give back from what they have given me, I have no problem doing that,’ she shared.
Her team is making a concerted effort to reach the most severely impacted areas, often venturing into remote and hard-to-access locations that larger relief vehicles cannot navigate. ‘Where we go, people say it’s the first they see people there. We’re going in the… crevices where we know them nah go get fi go…We’re using bus and cars and vans and we try to go in some areas that most persons are not gonna think to go to help. I would love to go back and try to go to more and more of those communities to help,’ Scarlett explained.
To sustain and expand her relief efforts, Scarlett is appealing for additional donations of food, water, sanitary products, clothing, blankets, tarpaulin, or cash. Interested donors can find more details on her Instagram pages, @sherluxurydolll or @sherluxurybeautybar, or contact her via WhatsApp at (876)-420-6016.
Scarlett’s hands-on approach has already made a significant impact, as she personally distributed essential supplies to children and families affected by the hurricane. Her dedication to helping those in need underscores the power of community-driven initiatives in times of crisis.