In a move to honor Barbados’ Independence celebrations and the We Gatherin’ initiative, Banks Breweries Ltd. unveiled a limited-edition beer can on Thursday. The specially designed can, launched at the company’s Newton Industrial Estate plant in Christ Church, is described as a patriotic collector’s item aimed at fostering national pride and cultural identity. Janelle Germain, Marketing Manager of SLU Beverages Ltd., revealed the product during a brief ceremony, emphasizing that the project had been in development for six to seven months. “We’re thrilled to finally launch our We Gatherin’ can, which commemorates this significant initiative in a monumental way for an iconic brand like Banks,” she said. The design features symbolic elements of Barbadian culture, including the We Gatherin’ logo, the Broken Trident, and the national colors—blue, gold, and red—prominently displayed. Germain highlighted the importance of incorporating the Barbadian flag’s colors, noting that the blue and gold accents complement Banks’ traditional red branding. The launch also aims to reconnect the diaspora returning home for We Gatherin’, encouraging them to celebrate their heritage and support national events. Germain expressed hope that the can would serve as a symbol of pride and unity for Barbadians abroad. “This can represents true identity, empowerment, and Barbadian culture,” she said. The commemorative beer is expected to hit stores early next week, with pricing details still being finalized to ensure accessibility for all. Germain encouraged Barbadians to embrace the release, emphasizing Banks’ deep connection to national tradition. “Banks is an iconic brand that embodies what Barbados stands for,” she added.
