Sonia Haboub, a Dubai-based distance runner, professor, and CEO of The Globe Runner Scholar, has been appointed as the Global Ambassador for the 25th Reggae Marathon, set to take place this December in Kingston, Jamaica. Known internationally as The Globe Runner Scholar, Haboub’s life story is a testament to endurance, education, and empowerment across continents. Born and raised in Italy to a multicultural family, Haboub has traveled to over 100 countries, speaks eight languages, and has built a career that bridges academia, sport, and storytelling. Her journey began with a desire to break away from conventional paths, leading her from luxury brand management in London to academia in China, France, and the UAE. A personal health scare, when she was diagnosed with early-stage cancer, deepened her philosophy of living a fulfilling life. Following her recovery, Haboub embarked on a seven-month solo journey that reshaped her life, finding healing in movement. What began as light jogging evolved into competitive running and triathlons. Today, Haboub combines her philosophy of movement and meaning in everything she does, from teaching intercultural marketing to building community initiatives that empower young runners in Kenya to pursue both sport and education. Her company reinvests most of its proceeds into a non-profit that provides academic support for youth athletes. As the Reggae Marathon’s 2025 global ambassador, Haboub’s mission aligns perfectly with the event’s evolving story, which promises to highlight both elite performance and cultural connection. Runners from over 25 countries will experience a World Athletics-certified course that winds past landmarks such as the National Gallery, Rae Town, and Water Lane’s Artwalk murals, finishing along Kingston Harbour. For Haboub, the Reggae Marathon represents far more than a race; it’s a celebration of culture, music, and community. In the months leading up to the event, Haboub will document her training and share her experiences discovering Kingston’s running routes and cultural hotspots, hoping to inspire women and youth across the Caribbean and beyond to see running not just as fitness but as a bridge between people, places, and purpose.