In response to the catastrophic impact of Hurricane Melissa in Jamaica, the Golden Krust restaurant group has spearheaded a significant relief campaign in the United States, aiming to raise over US$250,000. This initiative supports on-the-ground relief efforts coordinated by The American Friends of Jamaica (AFJ). Golden Krust, the first Caribbean-owned business in the U.S. to secure a franchise license, has mobilized its network of over 100 restaurants to establish a relief fund, kickstarted by a US$10,000 contribution from the company. Customers dining at Golden Krust locations can also contribute by adding donations of $1, $3, or $5 at checkout, with all proceeds directly aiding Hurricane Melissa relief. The fundraising campaign will continue until the end of the year. Additionally, Golden Krust has introduced the ‘Boxes of Hope’ initiative, enabling customers to donate essential relief goods, which will be shipped directly to affected areas in Jamaica. Steven Clarke, Vice President of Marketing at Golden Krust, emphasized the company’s commitment to community and compassion, values rooted in its Jamaican heritage. He stated, ‘In collaboration with AFJ and our partners, we are dedicated to providing meaningful support and hope to those devastated by Hurricane Melissa.’ The campaign unites Golden Krust, AFJ, and a coalition of trusted organizations, including the NCB Foundation, Food For The Poor, Global Empowerment Mission, Sanmerna Foundation, Office of Disaster Preparedness and Emergency Management, JetBlue, and Dennis Shipping, to deliver comprehensive aid to Jamaica.