Jamaica’s efforts to strengthen its bond with the global Jamaican diaspora have been significantly bolstered by the annual ‘Homecoming Tour,’ a flagship initiative led by Dr. Bevan Earle, a Florida-based Jamaican radio personality affectionately known as ‘The Duke of Earle.’ Celebrating its 26th anniversary, the tour recently brought dozens of Jamaicans from the US, Canada, and the UK back to their roots, fostering emotional and cultural reconnections. This year’s destination, Montego Bay, showcased the island’s rich heritage, history, and natural beauty, with Sandals Royal Caribbean serving as the host resort. Participants enjoyed immersive experiences, including a private catamaran cruise, local cuisine, watersports, and cultural excursions, all designed to deepen their ties to Jamaica. Rita Edwards, a first-time participant from Florida, praised the tour for its exceptional hospitality and cultural immersion, describing it as a ‘life-changing experience.’ Beyond tourism, the diaspora plays a vital role in Jamaica’s development, contributing to community projects, education, and healthcare. The tour also emphasizes giving back, with Earle supporting local institutions and planning annual initiatives like the Christmas treat. The initiative has gained intergenerational appeal, with older Jamaicans introducing younger generations to their heritage through food, music, and community spirit. Earle highlighted the growing participation in this year’s tour and called for greater engagement with diaspora communities, particularly in South Florida. He also acknowledged the late Gordon ‘Butch’ Stewart, founder of Sandals Resorts, for his early support in making the tour a reality. Sandals Royal Caribbean’s involvement underscores its commitment to cultural tourism and diaspora engagement, offering a luxurious and culturally enriching experience for participants.
Duke of Earle continues to strengthen ties between Jamaicans abroad and homeland
