A growing number of Americans are increasingly relying on GoFundMe, the world’s premier crowdfunding platform, to help manage the escalating costs of groceries and other essential living expenses, as reported by Fortune on Monday. Tim Cadogan, the CEO of GoFundMe, highlighted a significant shift in the platform’s usage, noting a surge in campaigns aimed at covering everyday necessities like food, a departure from its traditional focus on medical emergencies and unexpected crises. This trend underscores the profound impact of persistent inflation and rising borrowing costs, which are pushing many households, particularly younger and lower-income families, to their financial limits. Despite a recent cooling in headline inflation, the cumulative price hikes for staples such as food and rent continue to strain budgets. Many families have already exhausted conventional coping strategies, such as switching to cheaper brands or relying on credit cards. Cadogan also suggested that this could mark a pivotal moment in generational wealth transfer, especially if values-driven donors redirect their contributions toward addressing fundamental needs like food security.