BRIDGETOWN, Barbados — The Caribbean Tourism Organisation (CTO) hosted its 21st Regional Tourism Youth Congress at the Hilton Barbados Resort, showcasing the talents of young tourism leaders from across the region. The event, part of the State of the Tourism Industry Conference (SOTIC), brought together 15 students aged 14-17, each serving as junior ministers or commissioners of tourism in their respective countries. Participants presented innovative ideas on topics reshaping the industry, including sustainable tourism, digital transformation, and heritage experiences, while also tackling mystery questions designed to test their creativity and problem-solving skills. The competition highlighted the shift from the traditional ‘sea, sun, sand’ model to a new focus on ‘smart technology, sustainable practices, and social inclusion.’
Jolé St John, Tobago’s 16-year-old junior secretary of tourism, claimed first place with her compelling presentation, earning the title of regional junior minister of tourism until the 2026 Congress. Jamaica’s Caleader Lewison, also 16, secured second place and was appointed CTO’s junior secretary-general of tourism. Aylani Morris Seymour from the Cayman Islands took third place, while Isaiah Toney of St Vincent and the Grenadines received an honorary mention for his exceptional qualities beyond the standard scoring.
The congress was chaired by last year’s winner, Keyana Warner of Nevis, and judged by a panel of tourism leaders, including Rosetta West-Gerald, CEO of the Montserrat Tourism Authority; Paul Pennicook, interim CEO of Experience Turks and Caicos; and Charlene Drakes, manager of Stakeholder Engagements for Carnival Corporation & plc. In the lead-up to the competition, participants engaged in enrichment activities such as a master class on Augmented Reality (AR) and Virtual Reality (VR) in tourism, a career readiness workshop on personal branding and leadership, and a field trip highlighting sustainable initiatives and Barbados’ cultural history.
Ian Gooding-Edghill, chairman of the CTO Council of Ministers and Commissioners and Barbados’ Minister of Tourism and International Transport, commended the delegates for their dedication and passion. Sharon Banfield-Bovell, CTO’s director of Resource Mobilisation and Development, emphasized the event’s significance as a launchpad for the next generation of tourism visionaries. The 2025 congress featured participants from 15 CTO member countries and territories, underscoring the region’s commitment to nurturing young talent in the tourism sector.