The Urban Development Corporation (UDC) is extending a warm invitation to all Jamaicans to partake in a day of leisure, cultural immersion, and entertainment at the globally acclaimed Reach Falls in Portland this Heroes’ Weekend. On Friday, October 17, the gates of Reach Falls will be opened to Jamaicans free of charge, as part of the UDC’s ‘Enjoy Your Jamaica’ campaign, which aims to encourage locals to explore and appreciate their homeland’s natural beauty. Typically, admission costs $500 for Jamaican adults and $250 for children. Attendees will be greeted with a complimentary drink and can look forward to a vibrant schedule of entertainment and exciting giveaways. Additionally, local vendors will be present, offering a variety of food and refreshments for purchase. Sherlock Glenister, UDC Deputy General Manager, emphasized the initiative’s goal to allow Jamaicans to reconnect with one of the island’s most stunning natural wonders. He reiterated the UDC’s dedication to promoting local attractions and fostering a sense of pride in Jamaica’s natural heritage. This event is a component of the UDC’s broader strategy to showcase its diverse array of attractions across the island and to inspire Jamaicans to rediscover the exceptional experiences available within their own country.