The Barbados Association of Retired Persons (BARP) has called on Barbadians to shift their perspective on the country’s ageing population, viewing it not as a crisis but as a unique opportunity to leverage the strengths of older citizens. Speaking at a church service at Hawthorn Methodist Church in Christ Church to commemorate BARP’s 30th anniversary and the International Day of Older Persons, BARP President Marilyn Rice-Bowen highlighted a significant demographic shift. By 2050, half of Barbados’ population is projected to be 65 years or older. ‘Some might see this as a challenge or a burden, but BARP sees it as an extraordinary opportunity,’ she stated. ‘An opportunity to harness the wisdom, experience, and perspective of a mature population.’ Rice-Bowen emphasized the need to redefine ageing in the 21st century and integrate older citizens into national development, social transformation, and digital progress. ‘We must build a society where older people are central to our national development, cultural preservation, and social progress,’ she added. Her remarks come amid a broader national dialogue on preparing for an ageing society, with officials urging proactive measures to address this demographic shift. BARP, which boasts over 23,000 members, including 16,569 aged 60 and above, is dedicated to empowering seniors to thrive in the digital age. The association provides programmes to enhance digital literacy, foster social connections, and safeguard against cyber threats. ‘We are equipping our members to navigate the digital world with confidence, reduce isolation through online connections, and protect their personal information,’ Rice-Bowen explained. This year’s International Day of Older Persons, themed ‘Older Persons Driving Local and Global Action: Our Aspirations, Our Well-Being, Our Rights,’ aligns with BARP’s mission of advocacy and inclusion. Rice-Bowen praised BARP’s founders for their foresight in establishing the organisation 30 years ago, when the needs of older people were often overlooked. She pledged to continue their legacy by ensuring older Barbadians are not only seen and heard but empowered to lead. ‘BARP will remain the champion of these aspirations, the guardian of this well-being, and the defender of these rights,’ she concluded.